A strategic brand, communications, and nonprofit leader that's worked with UNICEF, Converse, and the National Urban League, Zuhirah currently leads marketing, communications, and brand at Jumpstart, a national nonprofit focused on improving access and outcomes in the early care and education. At Jumpstart, Zuhirah leads the annual Read for the Record program, the world's largest shared reading experience, when over 2 million participants read the same book on the same day in celebration of early literacy.